CREATIVE INSTINCT. EXECUTIVE DIRECTION.
Executive Producer / Game Product Director / Head of Studio
I build games, teams
and original IP.
From the first creative spark to the systems that ship it.
Tactical RPGs, mythic strategy and iGaming. Product thinking with hands-on creative direction.
Years across art,
games & creative production
Lionheart Studio
From creative practice to acquisition
Cross-functional leadership
Across globally distributed teams
01 / THE EXECUTIVE PERSPECTIVE
The real work is getting a team, a product and a business moving in the same direction.
I help studios build a new brand, give an existing portfolio a stronger identity, and turn creative ambition into work a team can deliver.
My next direction is CCO-level leadership: connect creative vision, product and portfolio direction, and the teams that deliver them. A founder’s perspective, grounded in hands-on craft.
People across global teams
Senior direction through team leads
Titles released over three years
Team delivery under my creative & product direction
Lionheart client projects
Commercial creative delivery
Artists mentored
Across educational roles
Year 1: game prototyping. Year 2: 40+ ALIZE releases, including LITE. Year 3: 23 Superbull releases before my departure.
Career context & role history on LinkedIn ↗02 / SELECTED WORK & EXPERIENCE
Studio building. Character-led IP.
Products designed to be played.
Explore the role behind the work.
START HERE / THREE LEADERSHIP CASES
Lionheart: 200+ client projects and acquisition by EASB within five years.
See the founder’s decisions ↗ORIGINAL IP / PRODUCT STRATEGYALIZE: 40+ releases including LITE, shaped through hands-on creative work and product direction.
Explore the IP architecture ↗BRAND / CROSS-FUNCTIONAL DIRECTIONSuperbull: 23 releases before my departure, with brand and portfolio direction through a 20+ person multinational team.
Follow the direction into delivery ↗
CAREER EXPERIENCE · STUDIO ACQUISITION
I founded Lionheart Studio and grew a creative practice into a business that reached acquisition—building the team, client relationships and production standards behind the work.
COMMERCIAL EXPERIENCE / CREATIVE & PRODUCT LEADERSHIP
Superbull at Vanguard. ALIZE at New Future Holdings. Brand direction, product decisions and game delivery in a studio setting.
CHARACTER & PRODUCT DIRECTION
Brand identity, original IP and portfolio selection. I shaped concepts, secured management approval and directed delivery through creative and technical leads.
ALIZE · ORIGINAL IP & LITE GAMES
Hands-on creative execution and product strategy, combined with team development and final creative approval. An original world extended into slots and the ALIZE LITE formats.
SiGMA Asia 2024
Best Slot Provider NewcomerOrganisational recognition associated with the ALIZE work
ALIZE / THREE DESIGN STORIES
RPG-inspired bosses, flagship storytelling and seven ALIZE LITE mini-game formats.
Explore the game-design decisionsI look for the appeal of games—worlds to discover, characters to remember, collections and the pleasure of progression—and ask how it can belong inside familiar slot formats. The creative challenge is to work with the available mechanics and math systems, then give the experience more character and continuity.
MULTIVERSE / DARK REELS
Creature encounters, a monster bestiary and a bonus-spin journey toward the boss. I brought RPG-inspired progression into the slot, balancing math, gameplay and visuals with the team. Multiverse keeps this world distinct from ALIZE’s own universe.
ALIZE X FRIENDS / FLAGSHIP SLOT
Story, cinematics and progression connect the flagship ALIZE experience. The aim is a world players can follow, with a sense of continuity across the reel-based experience.
KNIFE’S BATTLEFIELD / CONQUEST
The Dark Reels foundation, reinterpreted through Knave from the ALIZE world: a conqueror facing armies, with progression into slot bonuses and extras.
DISTINCT WORLDS. CONNECTED PRODUCT THINKING.ALIZE universe: flagship storytelling & Knave’s conquest · Originals: early concepts, first-wave games & existing IP characters · Multiverse: other inspirations · LITE: compact instant formats
ALIZE ORIGINALS / THE FIRST WAVE
The earlier concepts and first batch of games, with some drawing on characters already established in the ALIZE IP. HiLo is one example: a Witcher-inspired fantasy treatment brought to a familiar higher-or-lower format.
New Future Holdings · Creative & product direction. Design details and artwork supplied by Jim Ling; the official ALIZE catalogue lists these titles. Progression and presentation should remain faithful to the game rules and outcome model.
ALIZE LITE / MINI & INSTANT GAMES
My product and creative direction also extends to mini-games: familiar, fast-to-understand formats brought together through the ALIZE LITE product family.
New Future Holdings · Lead Creative Director & Product Strategist. World identity, gameplay framing and production alignment across a multidisciplinary team.
VANGUARD / SUPERBULL SELECTED GAMES
A new brand needs more than a shared logo. I shaped character contrasts, visual worlds and a varied lineup with my creative lead and team at Vanguard. Explore the decisions behind the titles.
SUPERBULL / BRAND LANGUAGE
I coined Spectator Play and Active Resolution for Superbull: a shared language for the games we were building and the story we presented to operator partners.
Read the two conceptsCharacters participate in the visible action. Reactions, celebrations and feature moments give the experience a personality to remember.
Present the result through movement, timing and feedback. The action makes the outcome readable and expressive while following the game’s rules.
Selected catalogue artwork from my executive portfolio. Responsibilities varied by title; open a title for role context.
INDEPENDENT ORIGINAL GAMES / TACTICAL RPG & STRATEGY
My independent game work connects original worlds with team-building, combat decisions and progression. These projects show the game designer behind the creative direction.
CONCEPT ART / UNITY PROTOTYPE INSIDE ↗TACTICAL RPG / CHARACTER COLLECTION
Faction identity, squad composition and commander timing in a playable Unity prototype. A wider mobile and gacha direction builds around the battle foundation.
Explore ReForged game design ↗
CONCEPT ART / STRATEGY PROTOTYPE INSIDE ↗FORBIDDEN CODEX / MYTHIC STRATEGY
A Watcher, a limited host and a deck of forbidden Rites. Mythic world-building becomes army composition, real-time battles and choices with consequences.
Explore Sons of Heaven game design ↗GAME CONCEPTS & PROTOTYPES
Concept artwork introduces each direction. Open a project to see its gameplay captures and development context. Work spans browser and Unity prototypes, with AI-assisted workflows.
INDEPENDENT ENTERTAINMENT EXPERIMENT
AI MUSIC · CHARACTER IP · AUDIENCE EXPERIMENTS
An independent AI K-pop and entertainment project: an expanding fictional cast, music, visual storytelling and short-form experiments shaped around culture and audience response.
Combined TikTok & Instagram views
On one cross-posted clip
TikTok: 500.7K public views. Instagram: 372K views, 20K likes and 3,120 saves, supplied by the creator. Snapshot: October 2026. Combined platform views may include repeat viewers.
THE CREATIVE FOUNDATION
Illustration, concept art & entertainment assets.
Years of illustration, concept art and entertainment production taught me to read a client’s brief, understand what an audience responds to, and connect an idea with images, characters and stories that communicate.
That foundation runs through my studio work, game direction and independent experiments. Lionheart’s 200+ client projects form part of the commercial delivery record behind it.
SELECTED VISUAL STUDIES / DREADJIM COLLECTION
HOW I LEAD
Reuse UI/UX and engine foundations where they help a lean team deliver. Protect the character, setting and player experience that give each title its own identity.
See the production decision ↗Build project pods, delegate coordination and decision-making, and mentor emerging leaders to take greater ownership of creative delivery.
Read the leadership example ↗Review live title and partner-catalogue reports, assess competitor directions and build a case for the next portfolio step. Work with product leadership to connect a recommendation with approval and launch preparation.
EXPLORE THE WORK IN DEPTH
Read the role, creative judgement and production context behind each project.
03 / THE TRINITY
A creative framework with a practical purpose:
keep the idea, the experience and the
business connected.
Give the product something to stand for.
Define the audience, the emotional hook and the character of the IP. Make the creative ambition clear enough for a whole team to share.
AUDIENCE · BRAND DNA · IP DIRECTIONMake every player moment intentional.
Connect visual direction with interaction, pacing and feedback. Build a quality bar the team can see, discuss and reproduce.
ART DIRECTION · UX · QUALITY STANDARDSTurn the ambition into a working plan.
Align mechanics, scope, production and commercial priorities. Use prototypes and live feedback to test decisions and guide iteration.
GAME SYSTEMS · DELIVERY · LIVE OPSIn iGaming, presentation and player feedback must stay faithful to the game rules and certified outcome model. Atmosphere should never imply that visual choices change the odds.
04 / THE AGENTIC FORGE
AI belongs inside a thoughtful production system.
I introduced AI-assisted concept exploration into the team’s workflow, coaching artists to generate options, curate them and explain their choices. Creative review and approval remained part of production.
See how I developed the workflow ↗Start with the audience, business objective and constraints. Decide what success should look like before generating anything.
Use AI where it helps test ideas quickly: visual directions, interaction studies and playable demonstrations.
Review the actual result. Check visual consistency, game behaviour, production suitability and the limits of the prototype.
Turn the decisions into reference samples, practical specifications and clear handoffs the team can use.
05 / THE HUMAN BEHIND THE SYSTEM
I started with a brush. The responsibility grew from there.
Over two decades, my work has moved from concept art and creative direction to studio founding, game production and product leadership. Lionheart taught me to connect craft with people, clients and the realities of running a business.
Today, I connect creative ambition with commercial decisions, team development and delivery across the US, Europe and Asia.
Systems Alchemist is my creative signature. The work behind it is practical: align the vision, strengthen the team and make the next decision clear.
Explore my professional background ↗A PERSONAL PHILOSOPHY
观势 · 明道 · 成器
Read the conditions. Clarify the principles. Give ideas form.
I build teams as deliberately as I build games.
My faith in God is part of how I make sense of life and work. BaZi and Five Elements also guide how I reflect on timing, balance, change and the different strengths people bring.
In leadership, that becomes practical: recognise potential, develop complementary strengths, and create the conditions for people to grow into responsibility.
Intuition informs my thinking. Player evidence, commercial judgement and delivery results test it.
Founded a creative technology and game-design department at EASB. At MAGES, led diploma-programme development and 50%+ enrolment growth over two years. Mentored artists through educational roles at MAGES and Singapore Polytechnic.
Led creative direction for the hybrid NFT/gaming IP at Space Eagles Technologies. Delivered a 30-piece founding collection that secured early funding, backed by 300+ layered variant assets.
Ultimate Wacom Master Artist Singapore (2017); winner of the Taiwan showdown with a team of two Taiwanese artists. Long-term Wacom creative partnership and education work, alongside earlier concept-art and illustration experience.
SINGAPORE · GLOBAL CONVERSATIONS
A game. An IP. A team with a bigger ambition.
Hiring a creative or product leader, building a studio, or shaping a distinctive game portfolio? Tell me the role or project, the challenge and your timeframe.
Download portfolio PDF ↘Executive production · Product direction · Studio leadership
Original IP · Creative & AI production strategy
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